Practical SaaS conversion guide
How to find buyer-intent keywords for a new product
Look for comparison, template, pricing, alternative, and problem-aware searches.
Write one page for a specific job people want solved now.
Check your page freeWho this is for
Product builders planning SEO pages.
The real problem
They chase high-volume keywords instead of buying intent.
What to do first
- List buyer problems
- Add words like template or checklist
- Write one focused page
- Track SEO clicks
Worked example
A broad keyword such as 'CRM' hides many intentions. 'CRM for freelance recruiters', '[product] alternatives', '[category] pricing', and 'how to fix [urgent workflow problem]' reveal a buyer, a comparison, or a job that can lead naturally to a product.
What to measure
Score a keyword from 0–2 on pain urgency, buyer specificity, product fit, and ability to create an original example. Prioritize pages scoring 6 or more out of 8, even when search volume looks modest.
Start with the buyer's repeated questions. Add intent modifiers: best, alternative, pricing, template, checklist, integration, for [role], and how to fix [problem]. Then map each query to one relevant product action.
Founder commentary
A lower-volume phrase that exactly matches the paid problem is usually more useful than a large informational keyword with no natural buying step.
Best next step
Use the free Traffic Score for a quick check. If your SaaS already receives at least 500 monthly visits, the 24-hour audit gives you a personal conversion review and a prioritized fix plan.